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Overview

Uncle Tetsu

Uncle Tetsu

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What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

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Team

What’s a Rich Text element?

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Montreal

1 Place Ville Marie, 21st floor / Montreal, Quebec  H3B 2C6 / Canada

New York

55 Washington St. / 5th Floor Brooklyn / NY 11201

Uncle Tetsu

Disciplines
Social Strategy, Content Creation, Activations
Team
Saad Nawaz (Content Creation)
Farooq (Graphics)
Usman (Content Strategy)

What

Fresh off their launch campaign in Pakistan. Uncle Tetsu sensed a phase of stagnant growth. With lazy social presence and engagement, leaving an obstructive impact on brand image and café footfall. Uncle Tetsu had new products to launch and uplift their existing social presence, hence creating an hype around the brand was essential. Thats where we were called in.

How

Our goals with their social presence revolved around getting people to notice and talking. Exploring their welcoming ambience, their live baking unit and the warm smiles; we were able to curate content that would best resonate with Uncle Tetsu’s loyal audience. This built up to a well received, engaging campaign surrounding their launch of the ‘chocolate product range’. With campaign insights screaming success, Uncle Tetsu had advocates for customers.