Groovrick is seeking a Creative Lead to spearhead creative initiatives across all aspects of the brand and clients it serves. This hire will bring creative management skills and can communicate visually the Groovrick brand and partner brands across multiple touch points. The ideal candidate will have prior experience as a creative lead working with design, art direction and brand initiatives, as well as have a network of relationships within the creative community locally and can set the creative tone for every assigned project. Our assignments include branding, social media content development, illustration development, motion-graphics, marketing campaigns, influencer marketing and beyond.
- Lead the creative team and provide strategic vision
- Champion the brand internally and externally
- Oversee and develop the visual aesthetics of client projects
- Build and maintain consistency of brand identities: includes look and feel for all consumer-facing creative implemented online and across social media platforms
- Develop creative strategy presentations that show the development of digital concepts and usability
- Manage and mentor a team of digital designers and videographers, clearly communicating vision ensuring effectiveness of team output and adherence to project demands
- Partner with the marketing and technical team leaders to develop creative campaigns and align activities with the brand essence
- Good understanding of social, online culture and trends
- Effectively implement changes for clients and agency in a way that demonstrates powerful and unique thinking
- Ensure work and relationships are founded on open and honest communications; listen and ask the right questions during day-to-day work
- Ensure that client counsel and agency action is purposeful and challenging while prioritizing the interests of the wider agency
- Ability to work closely with our team of account managers to build and maintain strong client relationships
- Develop and curate creative concepts during initial phases of creative development
- Execute top-quality work as necessary in alignment with the agency’s standards
Requirements:
- Minimum 2 years of experience as a Creative Lead
- Knowledge of photography, design principles and experience working on-set providing art/creative direction
- Ability to manage budgets, allocates resources and meet deadlines
- Expert knowledge of Adobe Creative Suite
- Advanced proficiency in Adobe Photoshop, Illustrator, InDesign, After Effects
- Knowledge and maintained interest in design trends, social media campaigns, trending visual communication design
- Degree in relevant field from a reputed institution
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